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Places

Identity, Image and Reputation

Auteurs

Simon Anholt

Boekbeoordeling

4,8(8)Tarief

Parameters

180bladzijden
7 uur lezen

Motivatie en persoonlijke ontwikkeling

Meer over het boek

Exploring the emerging field of place branding, this collection features insightful and well-researched articles that analyze how locations perceive themselves and convey these identities through branding. It delves into the significance of self-image in shaping regional brands, highlighting the interplay between perception and representation in the context of place identity.