Advertisement on Web 2.0 Websites as exemplified by Social Networks

Focusing on the evolution of the internet as a communication technology, this seminar paper examines the significant technological advancements that have shaped its development, particularly during the late 1990s. It highlights the impact of these changes on internet firms and explores the broader implications for business economics. The research, conducted at Humboldt-University of Berlin, offers insights into the transformative role of the internet in the business landscape.