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Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing
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Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.
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Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing, Robert W. Palmatier
- Taal
- Jaar van publicatie
- 2008
- Bindwijze
- (Paperback),
- Staat van het boek
- Goed
- Prijs
- € 16,99
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- Titel
- Marketing Science Institute (MSI) Relevant Knowledge Series: Relationship Marketing
- Taal
- Engels
- Auteurs
- Robert W. Palmatier
- Uitgever
- Marketing Science Institute
- Jaar van publicatie
- 2008
- Formaat
- Paperback
- Aantal pagina's
- 142
- ISBN10
- 0965711498
- ISBN13
- 9780965711494
- Reeks
- Tags
- Handel
- Aantekening
- Explores the theoretical underpinnings of relationship marketing and offers insight into important managerial understanding the financial impact of relationship marketing, building and maintaining strong relationships, targeting and adapting relationship marketing strategies, and improving performance through best practices. Outlines future research directions and topics.