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The Jobs to Be Done Playbook
Align Your Markets, Organization, and Strategy Around Customer Needs
Auteurs
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- 320bladzijden
- 12 uur lezen
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<p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p>
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The Jobs to Be Done Playbook, James Kalbach, Michael Schrage
- Taal
- Jaar van publicatie
- 2020
- Bindwijze
- (Paperback),
- Staat van het boek
- Zeer goed
- Prijs
- € 17,39
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- Titel
- The Jobs to Be Done Playbook
- Ondertitel
- Align Your Markets, Organization, and Strategy Around Customer Needs
- Taal
- Engels
- Auteurs
- James Kalbach, Michael Schrage
- Uitgever
- Two Waves Books
- Jaar van publicatie
- 2020
- Formaat
- Paperback
- Aantal pagina's
- 320
- ISBN10
- 1933820683
- ISBN13
- 9781933820682
- Reeks
- Categorieën
- Tags
- Handel, Kunst, Wetenschap, Technologie, Onderwijs, schoolwezen, Leiderschap, Onderzoek, Motivatie, Strategie, Innovaties, Sociale aspecten, Kader
- Aantekening
- <p>These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. <b><em>The Jobs To Be Done Playbook</em></b> (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.</p>