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Backfire

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Follows the efforts of Hewlett-Packard to reclaim past successes, noting how the company fell on hard times, Carly Fiorina's ascent to CEO, and the company's backlash against her controversial tactics, which included the purchase of rival Compaq Computer. 75,000 first printing. $100,000 ad/promo.

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Backfire, Peter Burrows

Taal
Jaar van publicatie
2003
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(Hardcover)
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Titel
Backfire
Taal
Engels
Jaar van publicatie
2003
Formaat
Hardcover
Aantal pagina's
304
ISBN10
0471267651
ISBN13
9780471267652
Reeks
Beoordeling
3,25 van 5
Aantekening
Follows the efforts of Hewlett-Packard to reclaim past successes, noting how the company fell on hard times, Carly Fiorina's ascent to CEO, and the company's backlash against her controversial tactics, which included the purchase of rival Compaq Computer. 75,000 first printing. $100,000 ad/promo.