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Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.
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Made in Germany: corporate identity of a nation, David Head
- Taal
- Jaar van publicatie
- 1992
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Made in Germany: corporate identity of a nation
- Taal
- Engels, Duits
- Auteurs
- David Head
- Uitgever
- Hodder
- Jaar van publicatie
- 1992
- Formaat
- Paperback
- Aantal pagina's
- 192
- ISBN10
- 0340555378
- ISBN13
- 9780340555378
- Reeks
- Aantekening
- Examines the "Made in Germany" concept and sets this analysis in the context of the New (supposedly frontierless) Europe. "Made in Germany" is a widely used marketing strategy which is generally effective (especially in the home market), but which outside Germany has also proved provocative.