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Storytelling

Branding in Practice

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Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.

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Storytelling, Klaus Fog, Christian Budtz, Baris Yakaboylu

Taal
Jaar van publicatie
2004
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(Hardcover)
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Titel
Storytelling
Ondertitel
Branding in Practice
Taal
Engels
Uitgever
Springer
Jaar van publicatie
2004
Formaat
Hardcover
Aantal pagina's
246
ISBN10
3540235019
ISBN13
9783540235019
Reeks
Beoordeling
3,9 van 5
Aantekening
Must-read for managers on a powerful branding tool of the future. Up-to-date cases from the business world, plenty of illustrations and easy-to-use tools. Recommended by managers of top international firms. Covers both the internal and external benefits of storytelling for a business company. Danish version sold more than 2000 copies.