Corporate Language
Unternehmenssprache verständlich gestalten, effektiv steuern und praxisnah umsetzen
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Corporate language and comprehensibility are key concepts for successful corporate communications. The focus is not only on the company itself and its brand(s) & the company=s target groups, whether they are customers, suppliers or employees, are also decisive factors in the communication process. An individualized, consistent and comprehensible corporate language builds trust and promotes long-term customer loyalty. Business deals can be brought to a successful conclusion faster, and later misunderstandings with expensive consequences can be avoided. Starting with a general positioning of the topic in the context of management and corporate identity, this volume presents basic rules along with tried-and-tested measures for achieving optimal corporate communication.
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Corporate Language, Oliver Haug
- Taal
- Jaar van publicatie
- 2018
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- (Paperback)
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- Titel
- Corporate Language
- Ondertitel
- Unternehmenssprache verständlich gestalten, effektiv steuern und praxisnah umsetzen
- Taal
- Duits
- Auteurs
- Oliver Haug
- Uitgever
- Kohlhammer
- Jaar van publicatie
- 2018
- Formaat
- Paperback
- Aantal pagina's
- 200
- ISBN10
- 3170283480
- ISBN13
- 9783170283480
- Reeks
- Beoordeling
- 2 van 5
- Aantekening
- Corporate language and comprehensibility are key concepts for successful corporate communications. The focus is not only on the company itself and its brand(s) & the company=s target groups, whether they are customers, suppliers or employees, are also decisive factors in the communication process. An individualized, consistent and comprehensible corporate language builds trust and promotes long-term customer loyalty. Business deals can be brought to a successful conclusion faster, and later misunderstandings with expensive consequences can be avoided. Starting with a general positioning of the topic in the context of management and corporate identity, this volume presents basic rules along with tried-and-tested measures for achieving optimal corporate communication.