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This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.
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Film & video marketing, Michael Wiese
- Taal
- Jaar van publicatie
- 1989
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Film & video marketing
- Taal
- Engels
- Auteurs
- Michael Wiese
- Uitgever
- M. Wiese Productions
- Jaar van publicatie
- 1989
- Formaat
- Paperback
- ISBN10
- 0941188051
- ISBN13
- 9780941188050
- Reeks
- Tags
- Non-fictie, Kunst / Cultuur, Handel, Business & Management, Filmthema, Marketing & Verkoop, Film
- Beoordeling
- 2,5 van 5
- Aantekening
- This is a comprehensive insider's guide to the marketing of both film and video. From the inception of the project through to the final sale to an audience, the author presents clear, step-by-step strategies that should address the needs of almost any independent film or video producer. Among the topics Developing hit ideas; Market research; Marketing and promotion; Packaging and key art; Publicity and advertising; and more.