Uitverkocht
Parameters
- 840bladzijden
- 30 uur lezen
Meer over het boek
For undergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.
Een boek kopen
Kleppner's Advertising Procedure, Karen Whitehill King, Tom Reichert, W. Ronald Lane
- Taal
- Jaar van publicatie
- 2010
- product-detail.submit-box.info.binding
- (Paperback)
Zodra we het ontdekt hebben, sturen we een e-mail.
Betaalmethoden
Nog niemand heeft beoordeeld.
- Titel
- Kleppner's Advertising Procedure
- Taal
- Engels
- Jaar van publicatie
- 2010
- Formaat
- Paperback
- Aantal pagina's
- 840
- ISBN10
- 0132465515
- ISBN13
- 9780132465519
- Reeks
- Aantekening
- For undergraduate Advertising courses. An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces students to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides students with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.