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The Effortless Experience

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Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.

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The Effortless Experience, Matthew Dixon, Nicholas Toman, Nick Toman, Rick DeLisi

Taal
Jaar van publicatie
2013
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(Paperback),
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Titel
The Effortless Experience
Taal
Engels
Jaar van publicatie
2013
Formaat
Paperback
Aantal pagina's
256
ISBN10
024100330X
ISBN13
9780241003305
Reeks
Beoordeling
3,9 van 5
Aantekening
Conventional Wisdom holds that to increase loyalty, companies must "delight" customers by exceeding service expectations. But no matter how exciting special deals may be, the "dazzle factor" does not solve customer problems.This book presents a breakthrough idea about how to win customer loyalty.