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Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.
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Designing for the Greater Good, Peleg Top, Jonathan Cleveland
- Taal
- Jaar van publicatie
- 2010
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Designing for the Greater Good
- Taal
- Engels
- Auteurs
- Peleg Top, Jonathan Cleveland
- Uitgever
- Collins Design
- Jaar van publicatie
- 2010
- Formaat
- Hardcover
- Aantal pagina's
- 288
- ISBN10
- 0061765309
- ISBN13
- 9780061765308
- Reeks
- Tags
- Non-fictie, Kunst / Cultuur, Design
- Beoordeling
- 4 van 5
- Aantekening
- Designing for the Greater Good features interviews with leading designers who do cause-related work for myriad types of organizations. Whether branding an identity for a non-profit, designing invitations for fundraisers, pitching slogans, or creating marketing material, it is critical that the graphic design of cause-related organizations attract attention to their goals, events, and campaigns; Designing for the Greater Good provides practical advice and examples for effective cause-related design projects. Featured is a wealth of eye-catching full-color examples, including the wildly successful Lance Armstrong “Livestrong” campaign, and a valuable Q&A with influential designers from both government-funded and private non-profits.