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Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management
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Driving Digital Strategy, Sunil Gupta
- Taal
- Jaar van publicatie
- 2018
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Driving Digital Strategy
- Taal
- Engels
- Auteurs
- Sunil Gupta
- Uitgever
- Harvard Business Review Press
- Jaar van publicatie
- 2018
- Formaat
- Hardcover
- Aantal pagina's
- 267
- ISBN10
- 163369268X
- ISBN13
- 9781633692688
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Technologie & Industrie, Technologie, Marketing & Verkoop, Management & HR
- Beoordeling
- 3,9 van 5
- Aantekening
- Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management



