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Driving Digital Strategy

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Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management

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Driving Digital Strategy, Sunil Gupta

Taal
Jaar van publicatie
2018
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(Hardcover)
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Titel
Driving Digital Strategy
Taal
Engels
Jaar van publicatie
2018
Formaat
Hardcover
Aantal pagina's
267
ISBN10
163369268X
ISBN13
9781633692688
Reeks
Beoordeling
3,9 van 5
Aantekening
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management