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Environnement Produits - Products Environment

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With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.

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Environnement Produits - Products Environment, Thierry Petit, Eric Rabiller, Armelle Claudé

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Titel
Environnement Produits - Products Environment
Taal
Engels, Frans
Formaat
Paperback
Aantal pagina's
96
ISBN10
2909617491
ISBN13
9782909617497
Reeks
Aantekening
With the massive amount of brands present in the market and the abundance of products offered, identifying a brand has become increasingly difficult. Developing a trademark is now an absolute a brand must multiply the signals which set its message apart from everyone else.This book will analyse and help conceive the identification codes a brand will use on all its communication grounds - logos, signage and packaging - without forgetting marketing and merchandising strategies.