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You Can't Lose If the Customer Wins

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The author of Keeping Customers in Good Times and Bad spotlights 10 dynamic steps to service success. Revealing exactly why firms must recognize the need for a balance between consumer expectations and product/service fulfillment, Nykiel presents case studies of American Express, Delta Airlines, and other successful service companies. "Will be a classic".--Malcolm S. Forbes, Jr.

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You Can't Lose If the Customer Wins, Ronald A. Nykiel

Taal
Jaar van publicatie
1993
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(Hardcover)
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Titel
You Can't Lose If the Customer Wins
Taal
Engels
Jaar van publicatie
1993
Formaat
Hardcover
Aantal pagina's
132
ISBN10
068141023X
ISBN13
9780681410237
Reeks
Aantekening
The author of Keeping Customers in Good Times and Bad spotlights 10 dynamic steps to service success. Revealing exactly why firms must recognize the need for a balance between consumer expectations and product/service fulfillment, Nykiel presents case studies of American Express, Delta Airlines, and other successful service companies. "Will be a classic".--Malcolm S. Forbes, Jr.