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A Dictionary of Marketing

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A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.

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A Dictionary of Marketing, Charles Doyle

Taal
Jaar van publicatie
2016
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(Paperback),
Staat van het boek
Goed
Prijs
€ 2,49

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Titel
A Dictionary of Marketing
Taal
Engels
Jaar van publicatie
2016
Formaat
Paperback
Aantal pagina's
464
ISBN10
0198736428
ISBN13
9780198736424
Reeks
Aantekening
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.