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Exploring Direct and Relationship Marketing

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Offering an invaluable insight into the world of direct and relationship marketing, this new edition provides a mix of academic theory and practical application. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses.

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Exploring Direct and Relationship Marketing, Lisa O'Malley, Maurice A. Patterson, Martin J. Evans

Taal
Jaar van publicatie
2004
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Titel
Exploring Direct and Relationship Marketing
Taal
Engels
Jaar van publicatie
2004
Formaat
Paperback
Aantal pagina's
544
ISBN10
1861529015
ISBN13
9781861529015
Reeks
Beoordeling
4 van 5
Aantekening
Offering an invaluable insight into the world of direct and relationship marketing, this new edition provides a mix of academic theory and practical application. It is particularly suitable for undergraduate and postgraduate courses in direct marketing and related courses.