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Running a Public Relations Department

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This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.

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Running a Public Relations Department, Mike Beard

Taal
Jaar van publicatie
1997
Bindwijze
(Paperback)
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Titel
Running a Public Relations Department
Taal
Engels
Auteurs
Mike Beard
Uitgever
Kogan Page
Jaar van publicatie
1997
Formaat
Paperback
Aantal pagina's
160
ISBN10
0749418591
ISBN13
9780749418595
Reeks
Beoordeling
2,35 van 5
Aantekening
This text provides an explanation of the practicalities of organizing public relations for practitioners and senior managers who are considering putting in place a professional public relations strategy. The book provides a guide to: different types of public relations operation - corporate, divisional, overseas and one person band; areas of activity; range of techniques employed; planning in the department; budgeting; and managing the function, people and processes.