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An Introduction to Business Strategy

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This text aims to provide an introduction to the principles and practice of business planning and strategic management. Material on strategy implementation is incorporated with that on strategy choice. The text also includes one-page case studies.

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An Introduction to Business Strategy, Tony Morden

Taal
Jaar van publicatie
1999
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(Paperback)
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Titel
An Introduction to Business Strategy
Taal
Engels
Jaar van publicatie
1999
Formaat
Paperback
Aantal pagina's
432
ISBN10
0077094514
ISBN13
9780077094515
Reeks
Aantekening
This text aims to provide an introduction to the principles and practice of business planning and strategic management. Material on strategy implementation is incorporated with that on strategy choice. The text also includes one-page case studies.