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Campaigning for Hearts and Minds

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Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.

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Campaigning for Hearts and Minds, Ted Brader

Taal
Jaar van publicatie
2006
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Titel
Campaigning for Hearts and Minds
Taal
Engels
Auteurs
Ted Brader
Jaar van publicatie
2006
Formaat
Paperback
ISBN10
0226069893
ISBN13
9780226069890
Reeks
Beoordeling
3,35 van 5
Aantekening
Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making.