Driven

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Authored by Dr. Mark L. Frigo and Joel Litman. If we can better understand how the success or failure of a business is driven by its plans and actions, then we can greatly improve how we run our businesses and value companies. DRIVEN is about RETURN DRIVEN STRATEGY, a framework for business analysis and planning prioritization and the culmination of a ten-year research project studying and categorizing the root causes of thousands of businesses that have succeeded, failed, or remained in mediocrity. The underlying research covers up to 30 or more years of firm performance. DRIVEN includes explanations, diagnostics, and case studies. Chapters are ordered consistently with the Return Driven Strategy framework, making DRIVEN a valuable guide for ongoing reference as well as an interesting and enlightening read.