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Advertising Campaign Strategy

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This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.

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Advertising Campaign Strategy, Donald Parente

Taal
Jaar van publicatie
2000
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(Hardcover)
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Titel
Advertising Campaign Strategy
Taal
Engels
Jaar van publicatie
2000
Formaat
Hardcover
Aantal pagina's
371
ISBN10
003021114X
ISBN13
9780030211140
Reeks
Tags
Non-fictie, Handel, Business & Management, Marketing & Verkoop, Marketing en PR
Beoordeling
3,65 van 5
Aantekening
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.