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Strategic Marketing for Nonprofit Organizations

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Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.

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Strategic Marketing for Nonprofit Organizations, Philip Kotler, Alan R. Andreasen

Taal
Jaar van publicatie
1996
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(Hardcover)
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Titel
Strategic Marketing for Nonprofit Organizations
Taal
Engels
Jaar van publicatie
1996
Formaat
Hardcover
ISBN10
0132325470
ISBN13
9780132325479
Reeks
Beoordeling
3,75 van 5
Aantekening
Reflecting the most recent, relevant information in the field, this best-selling text forms a conceptual and practical foundation for marketing in nonprofit organizations. Its coverage encompasses the entire marketing process, providing valuable insights on strategic evaluations, positioning, market targeting, and more.