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One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
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Product Strategy for High Technology Companies, Michael McGrath
- Taal
- Jaar van publicatie
- 2000
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Product Strategy for High Technology Companies
- Taal
- Engels
- Auteurs
- Michael McGrath
- Uitgever
- McGraw Hill Professional
- Jaar van publicatie
- 2000
- Formaat
- Hardcover
- Aantal pagina's
- 400
- ISBN10
- 0071362460
- ISBN13
- 9780071362467
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Technologie & Industrie, Technologie, Management & HR, Marketing & Verkoop
- Beoordeling
- 3,6 van 5
- Aantekening
- One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.