Esquire's the New Rules for Men

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Times change. Technology changes. Menus change. And so the guidelines for men must be adjusted. That’s why The Rules is back in an all-new edition, with all-new proclamations, restrictions, exhortations, and nuggets of essential advice. From sex and women ( Rule No. 870: Nobody makes a sex tape and comes out of it a winner ) to drinking and dining ( Rule No. 56: Saying “Allow me” without actually reaching for the check does not suggest sincerity ), work and leisure, and health and fitness, The New Rules for Men defines the codes every successful man needs to live by now. And if all else fails, just remember Rule No. 88: No shaking hands in the men’s room at work .