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Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer LoyaltyImagine having the customer-service secrets of the world's most successful businesses right at your fingertips . With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets ·Creating products/services tailored to your customers' needs·Recognizing and rewarding your most profitable trophy customers·Using three kinds of guarantees to build customer trust·Turning first-time customers into frequent buyers·And much more!
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1,001 Ways to Keep Customers Coming Back, Donna Greiner, Theodore B. Kinni
- Taal
- Jaar van publicatie
- 1999
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- 1,001 Ways to Keep Customers Coming Back
- Taal
- Engels
- Auteurs
- Donna Greiner, Theodore B. Kinni
- Uitgever
- Three Rivers Press
- Jaar van publicatie
- 1999
- Formaat
- Paperback
- Aantal pagina's
- 288
- ISBN10
- 0761520295
- ISBN13
- 9780761520290
- Reeks
- Beoordeling
- 4,2 van 5
- Aantekening
- Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer LoyaltyImagine having the customer-service secrets of the world's most successful businesses right at your fingertips . With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets ·Creating products/services tailored to your customers' needs·Recognizing and rewarding your most profitable trophy customers·Using three kinds of guarantees to build customer trust·Turning first-time customers into frequent buyers·And much more!