1,001 Ways to Keep Customers Coming Back

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Sure-Fire, Can't-Miss Tips, Techniques, and Ideas for Building Lifelong Customer LoyaltyImagine having the customer-service secrets of the world's most successful businesses right at your fingertips . With this book you can! Authors Donna Greiner and Theodore Kinni spent five years uncovering how Nordstrom, Southwest Airlines, Ritz-Carlton, American Express, and other world-class companies keep their customers for life. The result is 1,001 timely, entertaining, and brilliantly inventive customer-retention ideas. Inside, you'll discover the secrets ·Creating products/services tailored to your customers' needs·Recognizing and rewarding your most profitable trophy customers·Using three kinds of guarantees to build customer trust·Turning first-time customers into frequent buyers·And much more!