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For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .
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Electronic Commerce 2010, David A. King, Efraim Turbain, Hyun-Jae Lee, Ting-Peng Liang, Deborrah Turban
- Taal
- Jaar van publicatie
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Electronic Commerce 2010
- Taal
- Engels
- Uitgever
- Pearson Education, Limited
- Jaar van publicatie
- 2009
- Formaat
- Paperback
- Aantal pagina's
- 968
- ISBN10
- 0137034652
- ISBN13
- 9780137034659
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Technologie & Industrie, Technologie, Marketing & Verkoop
- Beoordeling
- 4,85 van 5
- Aantekening
- For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .