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This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.
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The Successful Marketing Plan, Roman Hiebing, Scott Cooper
- Taal
- Jaar van publicatie
- 2003
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Successful Marketing Plan
- Taal
- Engels
- Auteurs
- Roman Hiebing, Scott Cooper
- Uitgever
- McGraw-Hill
- Jaar van publicatie
- 2003
- Formaat
- Paperback
- Aantal pagina's
- 576
- ISBN10
- 0071395210
- ISBN13
- 9780071395212
- Reeks
- Beoordeling
- 3,45 van 5
- Aantekening
- This new edition of The Successful Marketing Plan details an easy-to-follow and completely updated methodology for creating a results-focused, customer-driven marketing plan. Internet marketing issues and challenges receive much greater attention, including an entirely new chapter as well as seamless integration throughout the text.