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Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.
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Introduction to Advertising Media, Jim Surmanek
- Taal
- Jaar van publicatie
- 1993
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Introduction to Advertising Media
- Taal
- Engels
- Auteurs
- Jim Surmanek
- Uitgever
- N T C Business Books
- Jaar van publicatie
- 1993
- Formaat
- Hardcover
- Aantal pagina's
- 357
- ISBN10
- 0844235458
- ISBN13
- 9780844235455
- Reeks
- Beoordeling
- 4 van 5
- Aantekening
- Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.