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The Online Advertising Playbook
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Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.
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The Online Advertising Playbook, Taddy Hall, Joe Plummer, Robert Barocci, Steve Rappaport
- Taal
- Jaar van publicatie
- 2007
- Bindwijze
- (Hardcover),
- Staat van het boek
- Beschadigd
- Prijs
- € 2,14
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- Titel
- The Online Advertising Playbook
- Taal
- Engels
- Auteurs
- Taddy Hall, Joe Plummer, Robert Barocci, Steve Rappaport
- Uitgever
- John Wiley & Sons
- Jaar van publicatie
- 2007
- Formaat
- Hardcover
- ISBN10
- 0470051051
- ISBN13
- 9780470051054
- Reeks
- Tags
- Handel, Marketing en PR
- Beoordeling
- 3,1 van 5
- Aantekening
- Even as advertising opportunities grow, the Internet still only represents a small fraction of the total advertising market. This book is the first to leverage the Internet advertising opportunity, providing effectiveness metrics, creative principles for online advertising, budgeting practices, and much more.



