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A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
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What Customers Want, Anthony Ulwick
- Taal
- Jaar van publicatie
- 2005
- Bindwijze
- (Hardcover)
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- Titel
- What Customers Want
- Taal
- Engels
- Auteurs
- Anthony Ulwick
- Uitgever
- McGraw-Hill
- Jaar van publicatie
- 2005
- Formaat
- Hardcover
- Aantal pagina's
- 256
- ISBN10
- 0071408673
- ISBN13
- 9780071408677
- Reeks
- Tags
- Non-fictie, Kunst / Cultuur, Handel, Business & Management, Zelfhulp, Design, Serie, Management & HR, Ondernemerschap
- Beoordeling
- 4,05 van 5
- Aantekening
- A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.