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The Influentials

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Based on six decades worth of research and millions of interviews, "The Influentials" profiles the ten percent of Americans who quietly and profoundly influence decisions about the cars the other nine percent drive, the books they read, and the candidates they support. This book tells companies how to win over these people who will--by word of mouth--become their most important sales tool

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The Influentials, Edward B. Keller, Jon Berry

Taal
Jaar van publicatie
2003
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(Hardcover),
Staat van het boek
Goed
Prijs
€ 7,95

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3,3
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86 Beoordelingen

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Titel
The Influentials
Taal
Engels
Uitgever
Free Press
Jaar van publicatie
2003
Formaat
Hardcover
Aantal pagina's
288
ISBN10
0743227298
ISBN13
9780743227292
Reeks
Beoordeling
3,3 van 5
Aantekening
Based on six decades worth of research and millions of interviews, "The Influentials" profiles the ten percent of Americans who quietly and profoundly influence decisions about the cars the other nine percent drive, the books they read, and the candidates they support. This book tells companies how to win over these people who will--by word of mouth--become their most important sales tool