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Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This addition to the Guerrilla Marketing series of books focuses on why small and medium-sized businesses can benefit from conducting focus groups and surveys -- and how they can do it for far less money than they think. This compelling book takes readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit even the most skeptical business owner, manager, or entrepreneur.
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Guerrilla Marketing Research, Robert J. Kaden
- Taal
- Jaar van publicatie
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Guerrilla Marketing Research
- Taal
- Engels
- Auteurs
- Robert J. Kaden
- Uitgever
- Kogan Page Limited
- Jaar van publicatie
- 2007
- Formaat
- Paperback
- Aantal pagina's
- 256
- ISBN10
- 0749450894
- ISBN13
- 9780749450892
- Reeks
- Beoordeling
- 4 van 5
- Aantekening
- Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. This addition to the Guerrilla Marketing series of books focuses on why small and medium-sized businesses can benefit from conducting focus groups and surveys -- and how they can do it for far less money than they think. This compelling book takes readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit even the most skeptical business owner, manager, or entrepreneur.