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The Venture Imperative

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This text argues that internal venturing must be viewed as a core element of corporate strategy. It provides a model for growing new business in the old business setting, detailing the right way to organize, manage and oversee a corporate venture so that it can flourish.

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The Venture Imperative, Heidi Mason, Tim Rohner

Taal
Jaar van publicatie
2002
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(Hardcover)
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Titel
The Venture Imperative
Taal
Engels
Jaar van publicatie
2002
Formaat
Hardcover
Aantal pagina's
336
ISBN10
1578513359
ISBN13
9781578513352
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Beoordeling
4,1 van 5
Aantekening
This text argues that internal venturing must be viewed as a core element of corporate strategy. It provides a model for growing new business in the old business setting, detailing the right way to organize, manage and oversee a corporate venture so that it can flourish.