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Beyond customer satisfaction to customer loyalty. The key to greater profitability

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This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.

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Beyond customer satisfaction to customer loyalty. The key to greater profitability, Keki R. Bhote

Taal
Jaar van publicatie
1996
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Titel
Beyond customer satisfaction to customer loyalty. The key to greater profitability
Taal
Engels
Jaar van publicatie
1996
Formaat
Paperback
Aantal pagina's
148
ISBN10
0814423620
ISBN13
9780814423622
Reeks
Beoordeling
3,15 van 5
Aantekening
This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.