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The CMO of People

Manage Employees Like Customers

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  • 10 uur lezen

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A fresh look at how to run HR so that it has impact. Drawing on what HR can learn from marketing the book focuses on topics such as brand, employee experience and analytics. Based on the authors' experience in leading HR it is jam packed with action

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The CMO of People, Peter Navin

Taal
Jaar van publicatie
2021
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(Paperback)
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Titel
The CMO of People
Ondertitel
Manage Employees Like Customers
Taal
Engels
Jaar van publicatie
2021
Formaat
Paperback
Aantal pagina's
281
ISBN10
3110752964
ISBN13
9783110752960
Reeks
Aantekening
A fresh look at how to run HR so that it has impact. Drawing on what HR can learn from marketing the book focuses on topics such as brand, employee experience and analytics. Based on the authors' experience in leading HR it is jam packed with action