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Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel, and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers, and benefits to closing the sale. You'll learn how to: - Write clearly, simply, and engagingly - Choose a killer headline and a strong structure - Use 20 proven strategies for creative copywriting - Harness the power of persuasion and psychology - Create a unique tone of voice for a brand Packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.
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Copywriting Made Simple, Tom Albrighton
- Taal
- Jaar van publicatie
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Copywriting Made Simple
- Taal
- Engels
- Auteurs
- Tom Albrighton
- Uitgever
- ABC Business Communications
- Jaar van publicatie
- 2020
- Formaat
- Paperback
- Aantal pagina's
- 306
- ISBN10
- 1838054510
- ISBN13
- 9781838054519
- Reeks
- Beoordeling
- 3,9 van 5
- Aantekening
- Copywriting is writing with purpose. It's about using words to reach people and change what they think, feel, and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers, and benefits to closing the sale. You'll learn how to: - Write clearly, simply, and engagingly - Choose a killer headline and a strong structure - Use 20 proven strategies for creative copywriting - Harness the power of persuasion and psychology - Create a unique tone of voice for a brand Packed with real-life examples, Copywriting Made Simple is the perfect introduction to copywriting today.