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Fundamentals of Marketing

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  • Auteurscollectief

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Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.

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Fundamentals of Marketing, Auteurscollectief

Taal
Jaar van publicatie
2018
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Titel
Fundamentals of Marketing
Taal
Engels
Jaar van publicatie
2018
Formaat
Paperback
ISBN10
1910158984
ISBN13
9781910158982
Reeks
Aantekening
Introduces the key terms, concepts and practices to provide a firm foundation for undergraduate students. It discusses contemporary technologies used in marketing alongside established practices to develop an understanding of the positive effects of marketing balanced with critical discussion about it's contribution to the wider aims of society.