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A Cannes Lions Jury Presents: The Art of Branded Entertainment

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In 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range of ideas submitted in the relatively uncharted category of 'Branded Entertainment', regarded by many as the future of advertising. In 'The Art of Branded Entertainment' they reflect on the winning strategies and campaigns.

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A Cannes Lions Jury Presents: The Art of Branded Entertainment, Ricardo Dias, Gabor Harrach, Marcelo Pascoa, Monica Chun, Tomoya Suzuki, Luciana Olivares, Pelle Sjoenell, Xenopo

Taal
Jaar van publicatie
2018
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(Paperback)
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Titel
A Cannes Lions Jury Presents: The Art of Branded Entertainment
Taal
Engels
Jaar van publicatie
2018
Formaat
Paperback
Aantal pagina's
320
ISBN10
0720620589
ISBN13
9780720620580
Reeks
Aantekening
In 2017 twenty specialist jurors of the Cannes Lions International Festival of Creativity considered a wide range of ideas submitted in the relatively uncharted category of 'Branded Entertainment', regarded by many as the future of advertising. In 'The Art of Branded Entertainment' they reflect on the winning strategies and campaigns.