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The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are interested in corporate profits, jobs, business growth, and environmental sustainability. In this book, business strategy expert Yossi Sheffi offers a pragmatic take on how businesses of all sizes - from Coca Cola and Siemens to Dr. Bronner's Magical Soaps and Patagonia - navigate these competing goals. Drawing on extensive interviews with more than 250 executives, Sheffi examines the challenges, solutions, and implications of balancing traditional business goals with sustainability.
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Balancing Green, Yossi Sheffi
- Taal
- Jaar van publicatie
- 2018
- product-detail.submit-box.info.binding
- (Hardcover)
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- Titel
- Balancing Green
- Taal
- Engels
- Auteurs
- Yossi Sheffi
- Uitgever
- MIT Press
- Jaar van publicatie
- 2018
- Formaat
- Hardcover
- Aantal pagina's
- 568
- ISBN10
- 0262037726
- ISBN13
- 9780262037723
- Reeks
- Tags
- Non-fictie, Duurzaamheid
- Beoordeling
- 5 van 5
- Aantekening
- The demands and stresses on companies only grow as executives face a multitude of competing business goals. Their stakeholders are interested in corporate profits, jobs, business growth, and environmental sustainability. In this book, business strategy expert Yossi Sheffi offers a pragmatic take on how businesses of all sizes - from Coca Cola and Siemens to Dr. Bronner's Magical Soaps and Patagonia - navigate these competing goals. Drawing on extensive interviews with more than 250 executives, Sheffi examines the challenges, solutions, and implications of balancing traditional business goals with sustainability.