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Explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. This book offers guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process.
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Creative Advertising: An Introduction, Miriam Sorrentino
- Taal
- Jaar van publicatie
- 2014
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Creative Advertising: An Introduction
- Taal
- Engels
- Auteurs
- Miriam Sorrentino
- Uitgever
- Laurence King Publishing
- Jaar van publicatie
- 2014
- Formaat
- Paperback
- Aantal pagina's
- 240
- ISBN10
- 1780671199
- ISBN13
- 9781780671192
- Reeks
- Beoordeling
- 4 van 5
- Aantekening
- Explores the fundamentals of advertising and branding, providing an indispensable overview of creative thinking in advertising practice. This book offers guidance on portfolio presentation, making contacts and skills building, on crafting ideas in copy and art direction, and on working with others in the larger creative process.