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The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.
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101 Design Methods, Vijay Kumar
- Taal
- Jaar van publicatie
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- 101 Design Methods
- Taal
- Engels
- Auteurs
- Vijay Kumar
- Uitgever
- John Wiley & Sons Inc
- Jaar van publicatie
- 2012
- Formaat
- Paperback
- Aantal pagina's
- 326
- ISBN10
- 1118083466
- ISBN13
- 9781118083468
- Reeks
- Tags
- Non-fictie, Kunst / Cultuur, Sociale Wetenschappen, Handel, Business & Management, Psychologische thema’s, Handleidingen en Gidsen, Psychologie, Design, Marketing & Verkoop, Management & HR, Communicatie
- Beoordeling
- 4,05 van 5
- Aantekening
- The first step-by-step guidebook for successful innovation planning Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan with it; and practitioners of innovation can improve the quality of their work by referring to it.