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Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.
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Basics Advertising 03: Ideation, Nik Mahon
- Taal
- Jaar van publicatie
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Basics Advertising 03: Ideation
- Taal
- Engels
- Auteurs
- Nik Mahon
- Uitgever
- Bloomsbury Publishing PLC
- Jaar van publicatie
- 2011
- Formaat
- Paperback
- Aantal pagina's
- 184
- ISBN10
- 2940411506
- ISBN13
- 9782940411504
- Reeks
- Beoordeling
- 3,85 van 5
- Aantekening
- Provides a look at the process of generating creative advertising ideas and concepts. This title begins with a broad overview of the ideation process and the general principles, before examining the various obstacles that can block ideas and how to break through them.