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This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
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Introduction to mass communication : media literacy and culture, Stanley J. Baran
- Taal
- Jaar van publicatie
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Introduction to mass communication : media literacy and culture
- Taal
- Engels
- Auteurs
- Stanley J. Baran
- Uitgever
- Mayfield
- Jaar van publicatie
- 2001
- Formaat
- Paperback
- Aantal pagina's
- 519
- ISBN10
- 0767419251
- ISBN13
- 9780767419253
- Reeks
- Tags
- Non-fictie, Studieboeken, School
- Beoordeling
- 3,5 van 5
- Aantekening
- This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.