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Advanced Brand Management - Managing Brands in a Changing World (Second Edition)

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The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value.

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Advanced Brand Management - Managing Brands in a Changing World (Second Edition), Paul Temporal

Taal
Jaar van publicatie
2009
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(Hardcover)
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Titel
Advanced Brand Management - Managing Brands in a Changing World (Second Edition)
Taal
Engels
Jaar van publicatie
2009
Formaat
Hardcover
Aantal pagina's
350
ISBN10
0470824492
ISBN13
9780470824498
Reeks
Beoordeling
3,75 van 5
Aantekening
The most indispensable and practical book on brand management ever! One of the world's leading brand experts Paul Temporal provides a complete guide on developing and managing sophisticated strategies that will ensure sustainable brand value.