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Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.
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National Image and Competitive Advantages, Eugene D. Jaffe, Israel D. Nebenzahl
- Taal
- Jaar van publicatie
- 2006
- Bindwijze
- (Paperback)
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- Titel
- National Image and Competitive Advantages
- Taal
- Engels
- Auteurs
- Eugene D. Jaffe, Israel D. Nebenzahl
- Uitgever
- Copenhagen Business School Press
- Jaar van publicatie
- 2006
- Formaat
- Paperback
- ISBN10
- 8763001721
- ISBN13
- 9788763001724
- Reeks
- Categorieën
- Tags
- Handel
- Beoordeling
- 2,75 van 5
- Aantekening
- Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.