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Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Olga Mitterfellner Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry

Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry

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This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.

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Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry, Olga Mitterfellner

Taal
Jaar van publicatie
2020
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(Paperback)
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Titel
Fashion Marketing and Communication : Theory and Practice Across the Fashion Industry
Taal
Engels
Uitgever
Routledge
Jaar van publicatie
2020
Formaat
Paperback
ISBN10
1138323098
ISBN13
9781138323094
Reeks
Tags
Non-fictie, Kunst / Cultuur, Handel, Business & Management, Marketing & Verkoop, Mode-thematiek, Mode, Marketing en PR
Aantekening
This book draws together interdisciplinary approaches from marketing, branding, promotion and critical media studies as tools for understanding the way in which fashion works today, and re-evaluates what makes certain fashion marketing tactics fashionable.