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An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.
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The Conquest of Cool, Frank-Thomas Mellert
- Taal
- Jaar van publicatie
- 1998
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- The Conquest of Cool
- Taal
- Engels
- Auteurs
- Frank-Thomas Mellert
- Uitgever
- The University of Chicago Press
- Jaar van publicatie
- 1998
- Formaat
- Paperback
- Aantal pagina's
- 322
- ISBN10
- 0226260127
- ISBN13
- 9780226260129
- Reeks
- Tags
- Non-fictie, Sociale Wetenschappen, Historisch thema, Handel, Business & Management, Politicologie & Politiek, Politiek, Economie, Cultuur en Samenleving, Sociologie
- Beoordeling
- 3,85 van 5
- Aantekening
- An evocative symbol of the 1960s was its youth counterculture. This study reveals that the youthful revolutionaries were augmented by such unlikely allies as the advertising industry and the men's clothing business. The ad industry celebrated irrepressible youth and promoted defiance and revolt.