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Arthur Winston Direct marketing and the law : what managers need to know
Arthur Winston Direct marketing and the law : what managers need to know
Arthur Winston Direct marketing and the law : what managers need to know

Direct marketing and the law : what managers need to know

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The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.

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Direct marketing and the law : what managers need to know, Arthur Winston

Taal
Jaar van publicatie
1993
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(Paperback)
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Titel
Direct marketing and the law : what managers need to know
Taal
Engels
Uitgever
Wiley
Jaar van publicatie
1993
Formaat
Paperback
ISBN10
0471519936
ISBN13
9780471519935
Reeks
Tags
Non-fictie, Handel, Business & Management, Marketing & Verkoop, Marketing en PR
Aantekening
The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.