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Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.
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Mass communication research methods, Auteurscollectief
- Taal
- Jaar van publicatie
- 1998
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Mass communication research methods
- Taal
- Engels
- Auteurs
- Auteurscollectief
- Uitgever
- Macmillan
- Jaar van publicatie
- 1998
- Formaat
- Paperback
- ISBN10
- 033361710x
- ISBN13
- 9780333617106
- Reeks
- Tags
- Non-fictie
- Beoordeling
- 4 van 5
- Aantekening
- Offering an introduction to key research methods and approaches for the study of media and mass communications processes, this book starts with a discussion of how to select the right methods for the right research questions, before going on to outline the main methods and approaches for the study of: media organisations; the practices of media professionals; media content and representations; and media audiences.